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What can you make a tutorial about?

Creating tutorials is an important step in sharing knowledge in an understandable way. Tutorials serve as information resources that can clarify complex processes, supporting colleagues in their work activities. Additionally, tutorials promote independence by allowing team members to learn at their own pace and at a suitable time.

How do you choose a topic for your tutorial? Selecting a topic for a tutorial can sometimes be challenging. It is essential to choose topics that are relevant and practical for the organization and the team. Gathering frequently asked questions or problems from colleagues can help.

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The Power of Video

Video is one of the most powerful communication tools out there and with good reason: video is more engaging, more memorable, and more popular among viewers than any other type of content. To give you some idea of just how important video can be for your company, we’ve compiled a list of video statistics from […]

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Native LinkedIn video vs Youtube/Vimeo video links

Spoiler: Native LinkedIn video is almost 10x more powerful than video links. Video helps to make a message more authentic, but distribution can still be tricky. I’ll tell you why Native video is the way to go. The autoplay functionality grabs the attention of your audience. LinkedIn is a social platform, fighting for attention with Instagram/Facebook/Snapchat, that wants people to […]

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Video for Corporate communication

Spoiler: The biggest frustration starts with the lack of transparency and visibility. Many findings have been published about the biggest frustrations among co-workers. Especially in large corporates employees are frustrated about the lack of transparency of the contribution of others. This is a very delicate subject: How do you make sure that you, your team […]

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Subtitles to maximise engagement

Spoiler: 80% of all videos are muted. Why are subtitles important on LinkedIn? 70–80% of all consumers mute their videos. In the Netherlands, 1:12 people are hearing impaired, that is 1,5 million people. People comprehend the message better when they can read and listen at the same time.

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3 Myths that prevent you from creating videos

Spoiler: Creating videos is not time-consuming anymore. Many people still think that video creation is difficult and time-consuming. And not always the best way to deliver a message. We do not agree and in this video, I’ll share the 3 biggest myths. First of all, many people think that video production costs are high. You […]

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Video production costs vs result

Spoiler: Creating videos is not expensive anymore. Another day another video fact. Most people still think that video is expensive, that time has passed. Fortunately, there are many options to create quality content for a fraction of the prize that companies paid in the past. I always recommend calculating the Return On Investment. If you […]

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What can you make a tutorial about?

Creating tutorials is an important step in sharing knowledge in an understandable way. Tutorials serve as information resources that can clarify complex processes, supporting colleagues in their work activities. Additionally, tutorials promote independence by allowing team members to learn at their own pace and at a suitable time.

How do you choose a topic for your tutorial? Selecting a topic for a tutorial can sometimes be challenging. It is essential to choose topics that are relevant and practical for the organization and the team. Gathering frequently asked questions or problems from colleagues can help.

AI Avatar

How to use AI avatars for training & internal communication

Introduction to AI Avatars for Training and Communication AI avatars are digital representations that utilize artificial intelligence to mimic human movements, facial expressions, and speech. They offer a unique opportunity to enhance training and internal communication within companies. By deploying AI avatars, businesses can reach their employees in an engaging and efficient manner. These avatars can communicate in multiple languages, making them ideal for multinational companies that want to train their staff in a consistent way. The use of AI avatars in training materials can significantly increase employee engagement. Thanks to their interactive nature, AI avatars can facilitate scenario-based learning and

Smartphone op statief filmt professionele bedrijfsscène met studioverlichting en minimalistische bureauopstelling

How do you create professional videos without expensive production costs?

Creating professional employee videos without an expensive production team? It’s all about smart choices: use natural light, your smartphone for recording, simple templates for consistency, and prepare with a short script. With the right approach and accessible tools, you create videos that look polished without major investments. The secret lies in preparation, consistent formats, and training employees to independently create quality content. Videos enhance employee engagement much more effectively than textual communication. Employees are more likely to watch a short video update than read lengthy emails. Video brings messages to life with facial expressions, tone of voice, and body language, making the communication

Diverse handen werken samen rond smartphone met video-opname interface op modern bureau met professionele verlichting

What makes a video truly authentic?

An authentic employee video is a genuine video message where employees can be themselves, without scripts or forced enthusiasm. It’s about real stories, natural conversations and human moments that reflect the actual company culture. Unlike polished marketing videos, authentic employee videos show the reality of your organization, complete with small imperfections that actually contribute to credibility. Authenticity in employee videos means that employees tell their own story, in their own words, without a prescribed script. It’s the difference between a stiff presentation and a natural conversation with a colleague. In authentic internal video communication, humanity is central – employees genuinely share their experiences, challenges

Handen houden smartphone vast om werkplekgesprek op te nemen in modern kantoor met collega's op achtergrond

Why do employees feel uncomfortable with video recordings and how do you solve that?

Employee video recordings are becoming increasingly important for internal communication, but many employees feel uncomfortable in front of the camera. This video anxiety forms a barrier to effective knowledge sharing and personal connection within organizations. Breaking through these barriers is essential for modern business communication, especially in an era where hybrid working is becoming the norm. The widespread discomfort with video recording within organizations has deep roots in human psychology and workplace culture. Employees often experience stress at the idea of having to film themselves for colleagues or supervisors. This tension not only affects individual performance, but also impacts the effectiveness of internal video communication.

Top-down communicatie

Top-down communication: Are you unintentionally building a culture of distance?

What is top-down communication? Top-down communication is a communication strategy in which information and decisions are passed from higher management levels to lower levels within an organization. This model is traditional and hierarchical in nature, with leadership maintaining control over the flow of information. It is often used in organizations with strong hierarchies and clear command structures. While top-down communication can be efficient for rapidly disseminating information, it can also lead to a culture of distance. Employees may feel excluded from decision-making processes, which can result in a lack of engagement and motivation. How does top-down communication influence workplace culture?

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How to create a culture where employees feel safe to share ideas? Explained in 6 steps

What is a culture of safety in the workplace? A workplace safety culture is an environment where employees feel free to share their ideas, concerns, and feedback without fear of negative consequences. It involves creating an atmosphere where open communication and trust are central. This means that everyone, regardless of their position, feels heard and valued. In such a culture, employees are encouraged to utilize their creativity and innovative capacity. This leads not only to better business results, but also to higher employee engagement. It is an environment where mistakes are viewed as

Professionele en authentieke videografie-opstellingen die in het midden samensmelten, met studiobelichting links en natuurlijk licht rechts, voor evenwichtige bedrijfsvideo's.

Balance between quality and authenticity in corporate videos

The perfect balance between quality and authenticity in your business videos

Business videos are becoming increasingly important for effective communication, both within and outside your organization. They help you convey your message powerfully, but you often face a difficult choice: do you go for top quality or for genuine, spontaneous content? Good news: it doesn’t have to be an either-or decision. The best business videos actually combine both worlds. We’ll explain how you can find this balance and why it’s so valuable for your video communication.

How do you find the ideal balance between quality and authenticity?

When creating business videos, you encounter

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Setting up video-first internal communication

Improve your internal communication with video Do you want your teammates to become better engaged with your internal communication? A video-first approach simply works better for information transfer and engagement. In this guide, we’ll show you how to set up a great video strategy in about 3-4 weeks. Don’t worry – you can do this even without experience! You only need a video platform, a smartphone, and input from a few smart colleagues. Why video really works for better communication Let’s be honest: people get tired of text. When your colleagues receive dozens of emails every day, your text updates simply disappear in

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