image - Video production costs vs result

Video production costs vs result

Spoiler: Creating videos is not expensive anymore.

Another day another video fact. Most people still think that video is expensive, that time has passed. Fortunately, there are many options to create quality content for a fraction of the prize that companies paid in the past.

I always recommend calculating the Return On Investment. If you spend 10k $ on a video production, that video has to significantly optimise the business process or deliver a lot of extra revenue. If you spend 10 $ on a video production, you only need to improve a small area of a business process or generate a little extra revenue to make it worth your time and investment.

This graph shows the low production cost video options for all moments in the marketing funnel. We specialise in Talking Heads to enhance engagement and emotion to the message. Join Vormats on the mission to make the world more open.

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What can you make a tutorial about?

Creating tutorials is an important step in sharing knowledge in an understandable way. Tutorials serve as information resources that can clarify complex processes, supporting colleagues in their work activities. Additionally, tutorials promote independence by allowing team members to learn at their own pace and at a suitable time.

How do you choose a topic for your tutorial? Selecting a topic for a tutorial can sometimes be challenging. It is essential to choose topics that are relevant and practical for the organization and the team. Gathering frequently asked questions or problems from colleagues can help.

Smartphone op statief filmt professionele bedrijfsscène met studioverlichting en minimalistische bureauopstelling

How do you create professional videos without expensive production costs?

Creating professional employee videos without an expensive production team? It’s all about smart choices: use natural light, your smartphone for recording, simple templates for consistency, and prepare with a short script. With the right approach and accessible tools, you create videos that look polished without major investments. The secret lies in preparation, consistent formats, and training employees to independently create quality content. Videos enhance employee engagement much more effectively than textual communication. Employees are more likely to watch a short video update than read lengthy emails. Video brings messages to life with facial expressions, tone of voice, and body language, making the communication

Diverse handen werken samen rond smartphone met video-opname interface op modern bureau met professionele verlichting

What makes a video truly authentic?

An authentic employee video is a genuine video message where employees can be themselves, without scripts or forced enthusiasm. It’s about real stories, natural conversations and human moments that reflect the actual company culture. Unlike polished marketing videos, authentic employee videos show the reality of your organization, complete with small imperfections that actually contribute to credibility. Authenticity in employee videos means that employees tell their own story, in their own words, without a prescribed script. It’s the difference between a stiff presentation and a natural conversation with a colleague. In authentic internal video communication, humanity is central – employees genuinely share their experiences, challenges

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