21 February, 2020

Video production costs vs result

Spoiler: Creating videos is not expensive anymore.

Another day another video fact. Most people still think that video is expensive, that time has passed. Fortunately, there are many options to create quality content for a fraction of the prize that companies paid in the past.
I always recommend calculating the Return On Investment. If you spend 10k $ on a video production, that video has to significantly optimise the business process or deliver a lot of extra revenue. If you spend 10 $ on a video production, you only need to improve a small area of a business process or generate a little extra revenue to make it worth your time and investment.
This graph shows the low production cost video options for all moments in the marketing funnel. We specialise in Talking Heads to enhance engagement and emotion to the message. Join Vormats on the mission to make the world more open.

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