How Employee Generated Video is making communication personal again

Employees record their own videos to inform, instruct or train. Think company updates, announcements and instructional videos, as well as a behind-the-scenes look at a job posting, to personal stories and successes. With a smartphone or webcam, any employee can contribute. Authentic, reliable and cost- and time-efficient!

1. Fast and Relevant
Employee Generated Video is quick to create, edit and share. As a result, the content shared always remains current and relevant.

2. Authentic and Trustworthy
A homemade video is authentic, recognizable and trustworthy, unlike polished, perfectly edited productions from a production company. Employee Generated Video shows the real company and the people behind it.

3. Connection and involvement
Above all, let’s not forget the star role for non-verbal communication in video: it makes the message truly personal. By sharing their own stories, experiences and successes, colleagues show themselves, even to colleagues in other departments, for example. This leads to togetherness, commitment and a positive work environment.

4. Time- and money-saving
Why incur high costs for videos? Employee Generated Video allows you to continuously create new content without blowing your budget. No need to buy expensive equipment: the camera is in the pocket or on the laptop of every employee.

Making Employee Generated Video a part of your business strategy creates a future-proof communication culture. When employees can actively participate in communication, you create a dynamic, inclusive and innovative workplace. This attracts talent and helps you retain the top performers because they feel heard and valued.

Research shows that 71% of employees prefer video over text. In addition, four out of five employees say videos make for a better work experience. This drives productivity and work happiness, and thus the success of the company. This makes it a valuable tool for both the company and the employee.