image - Video for Corporate communication

Video for Corporate communication

Spoiler: The biggest frustration starts with the lack of transparency and visibility.

Many findings have been published about the biggest frustrations among co-workers. Especially in large corporates employees are frustrated about the lack of transparency of the contribution of others. This is a very delicate subject: How do you make sure that you, your team and your results and knowledge become visible to the rest of the company.

Did you know that lack of insight into coworker’s contribution and added value is the biggest frustration? 42% of the workforce states that they have no clue about the responsibilities of co-workers and their contribution to the bigger picture. I personally share those feelings. It left me with the following question. How can I make my contribution visible?

If you look at the facts, video is the best method to increase visibility and reach. Did you know that 65% of people prefer visual communication? And did you know that 40% of the workforce prefers visual aids over plain text?

I understand the personal barriers to make video, It feels weird to hear and see myself on screen. And I always doubt if people actually want to hear my message. However, half of my co-workers get frustrated when I am invisible to them. Solving this issue starts with me, we have to lead by example.

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What can you make a tutorial about?

Creating tutorials is an important step in sharing knowledge in an understandable way. Tutorials serve as information resources that can clarify complex processes, supporting colleagues in their work activities. Additionally, tutorials promote independence by allowing team members to learn at their own pace and at a suitable time.

How do you choose a topic for your tutorial? Selecting a topic for a tutorial can sometimes be challenging. It is essential to choose topics that are relevant and practical for the organization and the team. Gathering frequently asked questions or problems from colleagues can help.

Smartphone op statief filmt professionele bedrijfsscène met studioverlichting en minimalistische bureauopstelling

How do you create professional videos without expensive production costs?

Creating professional employee videos without an expensive production team? It’s all about smart choices: use natural light, your smartphone for recording, simple templates for consistency, and prepare with a short script. With the right approach and accessible tools, you create videos that look polished without major investments. The secret lies in preparation, consistent formats, and training employees to independently create quality content. Videos enhance employee engagement much more effectively than textual communication. Employees are more likely to watch a short video update than read lengthy emails. Video brings messages to life with facial expressions, tone of voice, and body language, making the communication

Diverse handen werken samen rond smartphone met video-opname interface op modern bureau met professionele verlichting

What makes a video truly authentic?

An authentic employee video is a genuine video message where employees can be themselves, without scripts or forced enthusiasm. It’s about real stories, natural conversations and human moments that reflect the actual company culture. Unlike polished marketing videos, authentic employee videos show the reality of your organization, complete with small imperfections that actually contribute to credibility. Authenticity in employee videos means that employees tell their own story, in their own words, without a prescribed script. It’s the difference between a stiff presentation and a natural conversation with a colleague. In authentic internal video communication, humanity is central – employees genuinely share their experiences, challenges

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