Setting up video-first internal communication

Improve your internal communication with video

Do you want your teammates to become more engaged with your internal communication? A video-first approach simply works better for information transfer and engagement. In this guide, we’ll show you how to set up an effective video strategy in about 3-4 weeks. Don’t worry – you can do this even without experience! You only need a video platform, a smartphone, and input from a few smart colleagues.

Why video really works for better communication

Let’s be honest: people get tired of text. When your colleagues receive dozens of emails every day, your text updates just disappear in that digital pile. With video, you break that pattern and present information in a much more enjoyable way.

You remember videos better than text. Your brain processes images 60,000 times faster than words. This means that your colleagues not only see your updates, but also actually remember what you tell them.

With video, your message literally gets a face. This builds connections faster and helps your team connect with what you’re telling them.

What do you need for your video strategy?

To get started properly with video, you need this:

• A user-friendly video platform that allows everyone to easily create and share videos (like our platform at Vormats, which we’ve specifically designed to make creating videos super simple)
• Basic equipment: your smartphone is already perfect for most videos
• Simple brand guidelines for videos (intro, outro, where your logo goes)
• Video ambassadors: enthusiastic colleagues from different teams
• A clear plan: which communication will you put into video format?

Make sure everyone can use it – including colleagues who aren’t technical. The platform should be so simple that anyone without video experience can work with it.

5 steps to a strong video communication plan

Here’s how to approach it:

1. Set goals and metrics – What do you want to achieve? For example: 70% of your colleagues watch the weekly updates, 50% more engagement with internal messages.
2. Choose your topics and video types – Determine what works well in video format. Think about: team news, project updates, onboarding, knowledge sharing, and training.
3. Create a content plan – Plan when you’ll make which videos and who will do it. A simple calendar keeps you on track.
4. Help your ambassadors get started – Make sure enthusiastic colleagues know how to make good videos. They can help others get started.
5. Ask for feedback – Regularly collect reactions to your videos and improve where necessary.

Start small with a test group and use their input to improve your approach before involving the entire team.

How do you make videos that people actually watch?

Short works better. Keep your videos between 1-3 minutes. For complicated topics, you can extend to 5 minutes, but it’s better to cut it into multiple short videos.

Start with your main point. Your colleagues want to know immediately why the video is important to them. Put your core message in the first 30 seconds.

Keep it nicely structured: intro (what are you going to tell them?), core (tell it), and conclusion (what does this mean now?). This structure helps viewers process your information more easily.

Adjust your tone based on who’s watching. A video for the management team sounds different from one for all colleagues.

Common challenges and how to solve them

When starting with video communication, you’ll probably encounter these things:

• Resistance to something new – Solution: Start with colleagues (and for example management) who are enthusiastic and show their successes to the rest.
• Camera shyness – Solution: Offer accessible tips and show that authenticity is more important than perfection.
• Technical hurdles – Solution: Choose a simple platform like our Vormats that helps you step by step.
• Varying quality – Solution: Create simple templates and guidelines so all videos look recognizable.

Give it time and celebrate the small victories. Video creation is a skill that your team gradually develops.

How do you measure if your video strategy works?

To see if your video approach is successful, pay attention to:

• Viewing behavior: how many colleagues watch your videos and for how long?
• Engagement: reactions, likes, shares, and comments
• What sticks: check if people remember the information better
• Responses: direct feedback from your colleagues about this new communication style

Use these insights to continuously improve your approach. Try different formats, lengths, and presentation styles to discover what works best for you.

By gradually getting started with video, you make your internal information more accessible, more personal, and more effective. With our platform Vormats, everyone can contribute to this fresh way of knowledge sharing, without having to be a video expert. Start small, learn from what you experience, and gradually build a communication culture where video is central.