At a time in which the job market is becoming increasingly tight, finding the right person for a position can be challenging. It is therefore important to stand out to the people who best suit your company. Asynchronous communication, via video content, can be key to this. It gives candidates the opportunity to take a look inside and get to know the company better. Don’t just tell them what makes the company unique, but show them too. A personal approach is a must when looking to impress potential candidates and it is also guaranteed to deliver impressive results.