Personal Communication in Practice at Kluster

“Vormats has become an indispensable asset for our company”

Kluster is the market leader in Forecasting and Revenue Analytics. It integrates with your CRM to analyze your historical performance data and then predicts your revenue using AI. Visualize your pipeline like never before and understand where you’re winning and losing deals. Empower every revenue-related meeting with the right data points and insights, from the Board to the Rep.

Before we started using video

At Kluster, we use Vormats to communicate more effectively and save time. Before we started using video, we had to:

• Showing the same process multiple times in our app, which took a lot of time.
• Displaying internal processes multiple times, which is also time-consuming.
• We had no way to demonstrate how our app works on our website, and we had very little marketing material.

Ever since we started using video

• We save time. By recording a video just once, we can provide the same explanation consistently without taking up our employees’ time.
• Our sales team can reach out to prospects using an embedded personalized video, resulting in higher open rates and higher response rates.
• Can our colleagues in Business Development move more quickly from an initial meeting to a demo?

“From personalized outreach that engages prospects to compelling marketing that showcases our platform’s features, and streamlined customer support and internal processes, Vormats has become an indispensable asset to our company.”

It saves countless hours and leads to greater engagement among prospects and customers.

How We Use Vormats

Personalized Approach (sales) – Creating unique video messages for potential customers makes our communication more human, more personal, more engaging, and more memorable. With this approach, we’ve seen a significant increase in open and response rates, which speeds up the transition from initial contact to the demo for us.

Engaging Content Creation (Marketing) – With Vormats, we can easily create engaging demo videos to keep users informed about our platform’s latest features. As our development team continues to innovate, Vormats enables us to quickly create and share valuable content. This ensures our users are always up to date and can make the most of the new features.

Streamlined Support (CS) – Sharing “how-to” videos makes support efficient and user-friendly. This not only reduces the need for repeated explanations, but also ensures that customers receive consistent, high-quality support every time.

Efficient Training and Onboarding (IC) – We document our internal processes in a flexible way and share them via video, providing our team with clear and accessible guidance. This not only saves valuable time but also increases productivity, as we can adapt to new procedures more quickly. Thanks to an improved onboarding process, team members understand what is expected of them more quickly, making them better prepared to tackle complex challenges.