The idea is simple: Bluebird consultants create videos in which they film themselves and share relevant information. It’s a very personal way to highlight the job openings.
With the Vormats web application, you can create incredibly effective videos in just a few minutes. They give candidates a clear and honest picture of the job opening. The videos are easy to watch and feel authentic, which builds trust with candidates.
The videos are about a minute long and allow recruiters to share information about the job opening that is difficult to convey in writing. This results in many more interested candidates per position, which significantly shortens the time to hire.
– Machiel Kunst
Bluebird Recruitment works with international Software-as-a-Service (SaaS) companies. The SaaS industry is highly competitive, so Bluebird knows it has to do things differently to be successful. For example, the team consists entirely of former SaaS professionals, and the core value of “radically transparent” is sacrosanct.
But this does pose a challenge: being completely transparent at the start of a recruitment process is time-consuming, while speed is crucial in the competitive SaaS market.
The Vormats platform, which allows videos to be created in no time, is therefore the perfect solution for Bluebird. Videos are recorded and edited within minutes, fully in line with Bluebird’s brand guidelines. The videos can also be subtitled immediately. This is especially important because you want candidates to be able to watch the video right away, even if they can’t play it with sound.
The videos are sent to potential candidates, giving them all a transparent and clear picture of the job opening. In this way, Bluebird demonstrates its expertise, remains true to its core value of “radically transparent,” and maintains the all-important efficiency.