In the world of video communication, authenticity has become a key word. Employee Generated Video offers a unique way to achieve this authenticity. But what exactly does it involve? Employee Generated Video is a method where employees create videos themselves, often using a platform like Vormats. This enables companies to create genuine content that reflects the actual culture and values of the company.
The process is simple and accessible to everyone within the organization. Employees use their own devices to record videos. This makes it not only affordable, but also effective. The result is content that is not only authentic, but also has a personal touch.
Do you want to successfully implement Employee Generated Video within your organization? Start by creating a clear strategy. Determine which messages you want to convey and which employees are best positioned to communicate them. It is important to involve them in the process and provide them with the right tools and guidelines.
Another tip is to use templates. With our platform, you can use predefined templates that ensure uniform branding. This helps to guarantee the quality and consistency of the videos, while employees still have the freedom to express their own creativity. Don’t forget to ask for feedback and learn from every video that is made. This helps to improve the quality of future videos and motivate employees to stay engaged.
Employee Generated Video can be used in various ways within an organization. Think, for example, of internal communication. Employees can share updates and news via video, which is often more effective than a traditional email. The visual aspect of video makes it easier to convey complex information.
Additionally, Employee Generated Video can be used for training and onboarding. New employees can get to know their colleagues and the company culture through personal video messages. This makes the onboarding process not only more efficient, but also more personal. Also for external communication, such as sharing customer stories or success stories, Employee Generated Video offers an authentic way to convey the company’s message.
While Employee Generated Video offers many advantages, there are also challenges. A common problem is the quality of the videos. Not all employees have experience with making videos, which can lead to inconsistent results. It is therefore important to provide clear guidelines and support, for example through workshops, tools and tutorials.
Another challenge is ensuring the privacy and security of the videos. With our platform, videos are automatically saved and hosted on servers in Europe, which complies with GDPR legislation. This ensures that all content remains safe and accessible, without you having to worry about privacy issues.
Compared to traditional video productions, Employee Generated Video offers a number of clear advantages. Traditional methods are often expensive and time-consuming, because they require professional equipment and expertise. Employee Generated Video, on the other hand, is much more affordable and faster to implement, because it uses the resources that are already present within the organization.
Moreover, Employee Generated Video ensures a higher degree of authenticity. Traditional videos can sometimes seem too polished and impersonal, while Employee Generated Video shows the real voices and faces of the company. This makes it a powerful tool to create a genuine connection with the audience such as (future) employees!
