Subtitles to maximise engagement

Spoiler: 80% of all videos are muted.

 

Why are subtitles important on LinkedIn?

  • 70–80% of all consumers mute their videos.
  • In the Netherlands, 1:12 people are hearing impaired, that is 1,5 million people.
  • People comprehend the message better when they can read and listen at the same time.