{"id":22388,"date":"2023-06-05T13:20:20","date_gmt":"2023-06-05T13:20:20","guid":{"rendered":"http:\/\/localhost:10105\/?post_type=whitepaper&p=10005"},"modified":"2025-11-06T12:10:26","modified_gmt":"2025-11-06T12:10:26","slug":"why-good-employer-branding-is-not-possible-without-authentic-video","status":"publish","type":"whitepaper","link":"https:\/\/vormats.com\/en\/whitepaper\/why-good-employer-branding-is-not-possible-without-authentic-video","title":{"rendered":"Why good employer branding is not possible without authentic video."},"content":{"rendered":"\n

A strong employer brand not only ensures involvement and loyalty among employees, but can also lead to significant cost savings in the recruitment process. Authentic video content is one of the keys to success. Read on to discover how you can create a strong employer brand and why videos made by your own employees score better.<\/p>\n","protected":false},"featured_media":10006,"template":"","meta":{"_acf_changed":false,"content-type":""},"categories":[39],"tags":[],"class_list":["post-22388","whitepaper","type-whitepaper","status-publish","has-post-thumbnail","hentry","category-employer-branding"],"acf":[],"yoast_head":"\nWhy good employer branding is not possible without authentic video. - Vormats - Het zakelijke videoplatform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vormats.com\/en\/whitepaper\/why-good-employer-branding-is-not-possible-without-authentic-video\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why good employer branding is not possible without authentic video. - Vormats - Het zakelijke videoplatform\" \/>\n<meta property=\"og:description\" content=\"A strong employer brand not only ensures involvement and loyalty among employees, but can also lead to significant...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vormats.com\/en\/whitepaper\/why-good-employer-branding-is-not-possible-without-authentic-video\" \/>\n<meta property=\"og:site_name\" content=\"Vormats - Het zakelijke videoplatform\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T12:10:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vormats.com\/wp-content\/uploads\/2023\/06\/emplyerbrnad.png\" \/>\n\t<meta property=\"og:image:width\" content=\"336\" \/>\n\t<meta property=\"og:image:height\" content=\"472\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vormats.com\/en\/whitepaper\/why-good-employer-branding-is-not-possible-without-authentic-video\",\"url\":\"https:\/\/vormats.com\/en\/whitepaper\/why-good-employer-branding-is-not-possible-without-authentic-video\",\"name\":\"Why good employer branding is not possible without authentic video. - Vormats - Het zakelijke videoplatform\",\"isPartOf\":{\"@id\":\"https:\/\/vormats.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vormats.com\/en\/whitepaper\/why-good-employer-branding-is-not-possible-without-authentic-video#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vormats.com\/en\/whitepaper\/why-good-employer-branding-is-not-possible-without-authentic-video#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vormats.com\/wp-content\/uploads\/2023\/06\/emplyerbrnad.png\",\"datePublished\":\"2023-06-05T13:20:20+00:00\",\"dateModified\":\"2025-11-06T12:10:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/vormats.com\/en\/whitepaper\/why-good-employer-branding-is-not-possible-without-authentic-video#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vormats.com\/en\/whitepaper\/why-good-employer-branding-is-not-possible-without-authentic-video\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vormats.com\/en\/whitepaper\/why-good-employer-branding-is-not-possible-without-authentic-video#primaryimage\",\"url\":\"https:\/\/vormats.com\/wp-content\/uploads\/2023\/06\/emplyerbrnad.png\",\"contentUrl\":\"https:\/\/vormats.com\/wp-content\/uploads\/2023\/06\/emplyerbrnad.png\",\"width\":336,\"height\":472},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vormats.com\/en\/whitepaper\/why-good-employer-branding-is-not-possible-without-authentic-video#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/vormats.com\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why good employer branding is not possible without authentic video.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vormats.com\/en\/#website\",\"url\":\"https:\/\/vormats.com\/en\/\",\"name\":\"Webshake\",\"description\":\"De kracht van video. 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