{"id":22387,"date":"2023-06-13T15:31:00","date_gmt":"2023-06-13T15:31:00","guid":{"rendered":"http:\/\/localhost:10105\/?post_type=whitepaper&#038;p=10003"},"modified":"2025-11-06T12:10:26","modified_gmt":"2025-11-06T12:10:26","slug":"why-authentic-video-is-an-asset-to-your-daily-business-communication","status":"publish","type":"whitepaper","link":"https:\/\/vormats.com\/en\/whitepaper\/why-authentic-video-is-an-asset-to-your-daily-business-communication","title":{"rendered":"Why authentic video is an asset to your (daily) business communication."},"content":{"rendered":"\n<p>Authentic video is the number one way of communicating with your target group in a personal way. It is considered to be the best alternative to direct communication and the possibilities are endless. It offers many advantages for companies: ensuring effective communication both internally and externally, inspiring confidence in your target group, ensuring more connection and better relationships. Make it personal and convey your message in a way that suits you and your company. Read more about why authentic video is an absolute asset to your (daily) business communication.<\/p>\n","protected":false},"featured_media":9988,"template":"","meta":{"_acf_changed":false,"content-type":""},"categories":[40],"tags":[],"class_list":["post-22387","whitepaper","type-whitepaper","status-publish","has-post-thumbnail","hentry","category-internal-communication"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why authentic video is an asset to your (daily) business communication. - Vormats - Het zakelijke videoplatform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vormats.com\/en\/whitepaper\/why-authentic-video-is-an-asset-to-your-daily-business-communication\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why authentic video is an asset to your (daily) business communication. - Vormats - Het zakelijke videoplatform\" \/>\n<meta property=\"og:description\" content=\"Authentic video is the number one way of communicating with your target group in a personal way. 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