{"id":22386,"date":"2023-06-05T13:18:53","date_gmt":"2023-06-05T13:18:53","guid":{"rendered":"http:\/\/localhost:10105\/?post_type=whitepaper&#038;p=10000"},"modified":"2025-11-06T12:10:26","modified_gmt":"2025-11-06T12:10:26","slug":"reach-more-suitable-candidates-in-less-time-its-possible","status":"publish","type":"whitepaper","link":"https:\/\/vormats.com\/en\/whitepaper\/reach-more-suitable-candidates-in-less-time-its-possible","title":{"rendered":"This is how effective video is for your employer brand."},"content":{"rendered":"\n<p>At a time in which the job market is becoming increasingly tight, finding the right person for a position can be challenging. It is therefore important to stand out to the people who best suit your company. Asynchronous communication, via video content, can be key to this. It gives candidates the opportunity to take a look inside and get to know the company better. Don&#8217;t just tell them what makes the company unique, but show them too. A personal approach is a must when looking to impress potential candidates and it is also guaranteed to deliver impressive results.<\/p>\n","protected":false},"featured_media":9984,"template":"","meta":{"_acf_changed":false,"content-type":""},"categories":[43],"tags":[],"class_list":["post-22386","whitepaper","type-whitepaper","status-publish","has-post-thumbnail","hentry","category-talent-acquisition"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>This is how effective video is for your employer brand. - Vormats - Het zakelijke videoplatform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vormats.com\/en\/whitepaper\/reach-more-suitable-candidates-in-less-time-its-possible\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This is how effective video is for your employer brand. - Vormats - Het zakelijke videoplatform\" \/>\n<meta property=\"og:description\" content=\"At a time in which the job market is becoming increasingly tight, finding the right person for a position...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vormats.com\/en\/whitepaper\/reach-more-suitable-candidates-in-less-time-its-possible\" \/>\n<meta property=\"og:site_name\" content=\"Vormats - Het zakelijke videoplatform\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T12:10:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vormats.com\/wp-content\/uploads\/2023\/06\/reachmore.png\" \/>\n\t<meta property=\"og:image:width\" content=\"336\" \/>\n\t<meta property=\"og:image:height\" content=\"472\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vormats.com\/en\/whitepaper\/reach-more-suitable-candidates-in-less-time-its-possible\",\"url\":\"https:\/\/vormats.com\/en\/whitepaper\/reach-more-suitable-candidates-in-less-time-its-possible\",\"name\":\"This is how effective video is for your employer brand. - Vormats - Het zakelijke videoplatform\",\"isPartOf\":{\"@id\":\"https:\/\/vormats.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vormats.com\/en\/whitepaper\/reach-more-suitable-candidates-in-less-time-its-possible#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vormats.com\/en\/whitepaper\/reach-more-suitable-candidates-in-less-time-its-possible#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vormats.com\/wp-content\/uploads\/2023\/06\/reachmore.png\",\"datePublished\":\"2023-06-05T13:18:53+00:00\",\"dateModified\":\"2025-11-06T12:10:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/vormats.com\/en\/whitepaper\/reach-more-suitable-candidates-in-less-time-its-possible#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vormats.com\/en\/whitepaper\/reach-more-suitable-candidates-in-less-time-its-possible\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vormats.com\/en\/whitepaper\/reach-more-suitable-candidates-in-less-time-its-possible#primaryimage\",\"url\":\"https:\/\/vormats.com\/wp-content\/uploads\/2023\/06\/reachmore.png\",\"contentUrl\":\"https:\/\/vormats.com\/wp-content\/uploads\/2023\/06\/reachmore.png\",\"width\":336,\"height\":472},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vormats.com\/en\/whitepaper\/reach-more-suitable-candidates-in-less-time-its-possible#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/vormats.com\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"This is how effective video is for your employer brand.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vormats.com\/en\/#website\",\"url\":\"https:\/\/vormats.com\/en\/\",\"name\":\"Webshake\",\"description\":\"De kracht van video. 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