{"id":22384,"date":"2023-06-22T09:10:03","date_gmt":"2023-06-22T09:10:03","guid":{"rendered":"http:\/\/localhost:10105\/?post_type=whitepaper&p=9996"},"modified":"2025-11-06T12:10:26","modified_gmt":"2025-11-06T12:10:26","slug":"how-influencers-penetrate-the-world-of-internal-communication","status":"publish","type":"whitepaper","link":"https:\/\/vormats.com\/en\/whitepaper\/how-influencers-penetrate-the-world-of-internal-communication","title":{"rendered":"How influencers penetrate the world of internal communication."},"content":{"rendered":"\n

Influencers not only influence consumer behavior, but also the world of internal communication. By actively utilising internal influencers in the distribution of information, employees can become more involved. This results in an effective information flow within the organisation. In addition, internal influencers can set change in motion and when speed is required, video is the answer. We take a closer look at these topics and show how they contribute to successful internal communication.<\/p>\n","protected":false},"featured_media":9980,"template":"","meta":{"_acf_changed":false,"content-type":""},"categories":[40],"tags":[],"class_list":["post-22384","whitepaper","type-whitepaper","status-publish","has-post-thumbnail","hentry","category-internal-communication"],"acf":[],"yoast_head":"\nHow influencers penetrate the world of internal communication. - Vormats - Het zakelijke videoplatform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vormats.com\/en\/whitepaper\/how-influencers-penetrate-the-world-of-internal-communication\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How influencers penetrate the world of internal communication. - Vormats - Het zakelijke videoplatform\" \/>\n<meta property=\"og:description\" content=\"Influencers not only influence consumer behavior, but also the world of internal communication. By actively...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vormats.com\/en\/whitepaper\/how-influencers-penetrate-the-world-of-internal-communication\" \/>\n<meta property=\"og:site_name\" content=\"Vormats - Het zakelijke videoplatform\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T12:10:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vormats.com\/wp-content\/uploads\/2023\/06\/howinfluencers.png\" \/>\n\t<meta property=\"og:image:width\" content=\"336\" \/>\n\t<meta property=\"og:image:height\" content=\"472\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vormats.com\/en\/whitepaper\/how-influencers-penetrate-the-world-of-internal-communication\",\"url\":\"https:\/\/vormats.com\/en\/whitepaper\/how-influencers-penetrate-the-world-of-internal-communication\",\"name\":\"How influencers penetrate the world of internal communication. - Vormats - Het zakelijke videoplatform\",\"isPartOf\":{\"@id\":\"https:\/\/vormats.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vormats.com\/en\/whitepaper\/how-influencers-penetrate-the-world-of-internal-communication#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vormats.com\/en\/whitepaper\/how-influencers-penetrate-the-world-of-internal-communication#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vormats.com\/wp-content\/uploads\/2023\/06\/howinfluencers.png\",\"datePublished\":\"2023-06-22T09:10:03+00:00\",\"dateModified\":\"2025-11-06T12:10:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/vormats.com\/en\/whitepaper\/how-influencers-penetrate-the-world-of-internal-communication#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vormats.com\/en\/whitepaper\/how-influencers-penetrate-the-world-of-internal-communication\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vormats.com\/en\/whitepaper\/how-influencers-penetrate-the-world-of-internal-communication#primaryimage\",\"url\":\"https:\/\/vormats.com\/wp-content\/uploads\/2023\/06\/howinfluencers.png\",\"contentUrl\":\"https:\/\/vormats.com\/wp-content\/uploads\/2023\/06\/howinfluencers.png\",\"width\":336,\"height\":472},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vormats.com\/en\/whitepaper\/how-influencers-penetrate-the-world-of-internal-communication#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/vormats.com\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How influencers penetrate the world of internal communication.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vormats.com\/en\/#website\",\"url\":\"https:\/\/vormats.com\/en\/\",\"name\":\"Webshake\",\"description\":\"De kracht van video. Authentiek waar het telt, versneld door AI.\",\"publisher\":{\"@id\":\"https:\/\/vormats.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/vormats.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/vormats.com\/en\/#organization\",\"name\":\"Webshake\",\"url\":\"https:\/\/vormats.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vormats.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Webshake\"},\"image\":{\"@id\":\"https:\/\/vormats.com\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How influencers penetrate the world of internal communication. - Vormats - Het zakelijke videoplatform","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vormats.com\/en\/whitepaper\/how-influencers-penetrate-the-world-of-internal-communication","og_locale":"en_US","og_type":"article","og_title":"How influencers penetrate the world of internal communication. - Vormats - Het zakelijke videoplatform","og_description":"Influencers not only influence consumer behavior, but also the world of internal communication. By actively...","og_url":"https:\/\/vormats.com\/en\/whitepaper\/how-influencers-penetrate-the-world-of-internal-communication","og_site_name":"Vormats - Het zakelijke videoplatform","article_modified_time":"2025-11-06T12:10:26+00:00","og_image":[{"width":336,"height":472,"url":"https:\/\/vormats.com\/wp-content\/uploads\/2023\/06\/howinfluencers.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/vormats.com\/en\/whitepaper\/how-influencers-penetrate-the-world-of-internal-communication","url":"https:\/\/vormats.com\/en\/whitepaper\/how-influencers-penetrate-the-world-of-internal-communication","name":"How influencers penetrate the world of internal communication. - Vormats - Het zakelijke videoplatform","isPartOf":{"@id":"https:\/\/vormats.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vormats.com\/en\/whitepaper\/how-influencers-penetrate-the-world-of-internal-communication#primaryimage"},"image":{"@id":"https:\/\/vormats.com\/en\/whitepaper\/how-influencers-penetrate-the-world-of-internal-communication#primaryimage"},"thumbnailUrl":"https:\/\/vormats.com\/wp-content\/uploads\/2023\/06\/howinfluencers.png","datePublished":"2023-06-22T09:10:03+00:00","dateModified":"2025-11-06T12:10:26+00:00","breadcrumb":{"@id":"https:\/\/vormats.com\/en\/whitepaper\/how-influencers-penetrate-the-world-of-internal-communication#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vormats.com\/en\/whitepaper\/how-influencers-penetrate-the-world-of-internal-communication"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vormats.com\/en\/whitepaper\/how-influencers-penetrate-the-world-of-internal-communication#primaryimage","url":"https:\/\/vormats.com\/wp-content\/uploads\/2023\/06\/howinfluencers.png","contentUrl":"https:\/\/vormats.com\/wp-content\/uploads\/2023\/06\/howinfluencers.png","width":336,"height":472},{"@type":"BreadcrumbList","@id":"https:\/\/vormats.com\/en\/whitepaper\/how-influencers-penetrate-the-world-of-internal-communication#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/vormats.com\/en"},{"@type":"ListItem","position":2,"name":"How influencers penetrate the world of internal communication."}]},{"@type":"WebSite","@id":"https:\/\/vormats.com\/en\/#website","url":"https:\/\/vormats.com\/en\/","name":"Webshake","description":"De kracht van video. Authentiek waar het telt, versneld door AI.","publisher":{"@id":"https:\/\/vormats.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vormats.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/vormats.com\/en\/#organization","name":"Webshake","url":"https:\/\/vormats.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vormats.com\/en\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Webshake"},"image":{"@id":"https:\/\/vormats.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/vormats.com\/en\/wp-json\/wp\/v2\/whitepaper\/22384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vormats.com\/en\/wp-json\/wp\/v2\/whitepaper"}],"about":[{"href":"https:\/\/vormats.com\/en\/wp-json\/wp\/v2\/types\/whitepaper"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vormats.com\/en\/wp-json\/wp\/v2\/media\/9980"}],"wp:attachment":[{"href":"https:\/\/vormats.com\/en\/wp-json\/wp\/v2\/media?parent=22384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vormats.com\/en\/wp-json\/wp\/v2\/categories?post=22384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vormats.com\/en\/wp-json\/wp\/v2\/tags?post=22384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}