{"id":21951,"date":"2020-02-21T14:58:27","date_gmt":"2020-02-21T14:58:27","guid":{"rendered":"http:\/\/localhost:10105\/?p=1488"},"modified":"2025-11-04T11:48:47","modified_gmt":"2025-11-04T11:48:47","slug":"video-for-corporate-communication","status":"publish","type":"post","link":"https:\/\/vormats.com\/en\/blog\/video-for-corporate-communication","title":{"rendered":"Video for Corporate communication"},"content":{"rendered":"<h4>Spoiler: The biggest frustration starts with the lack of transparency and visibility.<\/h4>\n<p><iframe loading=\"lazy\" title=\"Video for Corporate communication\" src=\"https:\/\/player.vimeo.com\/video\/335088572?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p>Many findings have been published about the biggest frustrations among co-workers. Especially in large corporates employees are frustrated about the lack of transparency of the contribution of others. This is a very delicate subject: How do you make sure that you, your team and your results and knowledge become visible to the rest of the company.<\/p>\n<p>Did you know that<strong>\u00a0lack of insight into coworker&#8217;s contribution and added value<\/strong>\u00a0is the biggest frustration? 42% of the workforce states that they have no clue about the responsibilities of co-workers and their contribution to the bigger picture. I personally share those feelings. It left me with the following question. How can I make my contribution visible?<\/p>\n<p>If you look at the facts,\u00a0<strong>video is the best method to increase visibility and reach<\/strong>. Did you know that 65% of people prefer visual communication? And did you know that 40% of the workforce prefers visual aids over plain text?<\/p>\n<p>I understand the personal barriers to make video, It feels weird to hear and see myself on screen. And I always doubt if people actually want to hear my message. However, half of my co-workers get frustrated when I am invisible to them. Solving this issue starts with me, we have to lead by example.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spoiler: The biggest frustration starts with the lack of transparency and visibility. Many findings have been published about the biggest frustrations among co-workers. Especially in large corporates employees are frustrated about the lack of transparency of the contribution of others. This is a very delicate subject: How do you make sure that you, your team [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3777,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[32],"tags":[],"post-theme":[],"posttype":[],"class_list":["post-21951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vormats"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video for Corporate communication - Vormats - Het zakelijke videoplatform<\/title>\n<meta name=\"description\" content=\"The biggest frustration starts with the lack of transparency and visibility. Vormats video is the best method to increase visibility and influence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vormats.com\/en\/blog\/video-for-corporate-communication\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video for Corporate communication - Vormats - Het zakelijke videoplatform\" \/>\n<meta property=\"og:description\" content=\"The biggest frustration starts with the lack of transparency and visibility. Vormats video is the best method to increase visibility and influence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vormats.com\/en\/blog\/video-for-corporate-communication\" \/>\n<meta property=\"og:site_name\" content=\"Vormats - Het zakelijke videoplatform\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-21T14:58:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-04T11:48:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vormats.com\/wp-content\/uploads\/2020\/10\/MG_9308-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1362\" \/>\n\t<meta property=\"og:image:height\" content=\"908\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nlshendriks@gmail.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nlshendriks@gmail.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/vormats.com\\\/en\\\/blog\\\/video-for-corporate-communication#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vormats.com\\\/en\\\/blog\\\/video-for-corporate-communication\"},\"author\":{\"name\":\"nlshendriks@gmail.com\",\"@id\":\"https:\\\/\\\/vormats.com\\\/en\\\/#\\\/schema\\\/person\\\/4b67196cfd38ebe69e16972b52b87e65\"},\"headline\":\"Video for Corporate communication\",\"datePublished\":\"2020-02-21T14:58:27+00:00\",\"dateModified\":\"2025-11-04T11:48:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/vormats.com\\\/en\\\/blog\\\/video-for-corporate-communication\"},\"wordCount\":227,\"publisher\":{\"@id\":\"https:\\\/\\\/vormats.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/vormats.com\\\/en\\\/blog\\\/video-for-corporate-communication#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vormats.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/MG_9308-1-1.jpg\",\"articleSection\":[\"General\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vormats.com\\\/en\\\/blog\\\/video-for-corporate-communication\",\"url\":\"https:\\\/\\\/vormats.com\\\/en\\\/blog\\\/video-for-corporate-communication\",\"name\":\"Video for Corporate communication - Vormats - Het zakelijke videoplatform\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vormats.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/vormats.com\\\/en\\\/blog\\\/video-for-corporate-communication#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/vormats.com\\\/en\\\/blog\\\/video-for-corporate-communication#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vormats.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/MG_9308-1-1.jpg\",\"datePublished\":\"2020-02-21T14:58:27+00:00\",\"dateModified\":\"2025-11-04T11:48:47+00:00\",\"description\":\"The biggest frustration starts with the lack of transparency and visibility. 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