{"id":21950,"date":"2020-02-21T14:44:08","date_gmt":"2020-02-21T14:44:08","guid":{"rendered":"http:\/\/localhost:10105\/?p=1482"},"modified":"2025-11-04T11:48:47","modified_gmt":"2025-11-04T11:48:47","slug":"subtitles-to-maximise-engagement","status":"publish","type":"post","link":"https:\/\/vormats.com\/en\/blog\/subtitles-to-maximise-engagement","title":{"rendered":"Subtitles to maximise engagement"},"content":{"rendered":"<h4>Spoiler: 80% of all videos are muted.<\/h4>\n<p><iframe loading=\"lazy\" title=\"Importance of subtitles\" src=\"https:\/\/player.vimeo.com\/video\/329066456?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p>Why are subtitles important on LinkedIn?<\/p>\n<ul>\n<li>70\u201380% of all consumers mute their videos.<\/li>\n<li>In the Netherlands, 1:12 people are hearing impaired, that is 1,5 million people.<\/li>\n<li>People comprehend the message better when they can read and listen at the same time.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Spoiler: 80% of all videos are muted. Why are subtitles important on LinkedIn? 70\u201380% of all consumers mute their videos. In the Netherlands, 1:12 people are hearing impaired, that is 1,5 million people. People comprehend the message better when they can read and listen at the same time.<\/p>\n","protected":false},"author":1,"featured_media":3779,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[32],"tags":[],"post-theme":[],"posttype":[],"class_list":["post-21950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vormats"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Subtitles to maximise engagement - Vormats - Het zakelijke videoplatform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vormats.com\/en\/blog\/subtitles-to-maximise-engagement\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Subtitles to maximise engagement - Vormats - Het zakelijke videoplatform\" \/>\n<meta property=\"og:description\" content=\"Spoiler: 80% of all videos are muted. Why are subtitles important on LinkedIn? 70\u201380% of all consumers mute their videos. In the Netherlands, 1:12 people are hearing impaired, that is 1,5 million people. 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